Petco Love Lost: Helping to Reunite Lost Pets with Their Families

Multnomah County Animal Services adopts innovative technology from Petco Love to help reunite lost pets with their families on National Lost Dog and Cat Awareness Day.

When the Unthinkable Happens, New “Petco Love Lost” Database Uses Breakthrough Facial Recognition Technology to Find Missing Cats and Dogs in Multnomah County.


TROUTDALE, OR (April 22, 2021) – On April 23rd, National Lost Dog and Cat Awareness Day, Multnomah County Animal Services (MCAS) is proudly joining forces with Petco Love, formerly known as the Petco Foundation, a national non-profit working to lead and inspire change for animals, and animal welfare groups across the country, on a shared mission to help reunite lost pets with their families should they ever go missing. According to industry statistics, sadly, one in every three pets will go missing in their lifetime.

Petco Love Lost is a new, searchable national database that uses patented facial recognition technology to make finding lost pets quicker and easier. Beginning today, this simple-to-use tool will be easily accessible to participating animal organizations nationwide, as well as any pet parent or person who finds a lost pet. Uploaded photos of a missing dog or cat are immediately scanned to determine whether the lost pet is at a participating shelter or with a neighbor in the community.

We see firsthand how quickly a pet can go missing, whether they were curious, following a scent, wandered through an open gate or became scared during a storm," said Wade Sadler, Director of MCAS. As Multnomah County’s shelter for lost animals, our priority is to reunite them with their families, safely, and as soon as possible. With Petco Love Lost, we’re confident it can lead to many more happy reunions, right here in Multnomah County.

We know that one in three pets goes missing in their lifetime, an estimated 10 million pets each year, and we’re not ok with that, said President of Petco Love, Susanne Kogut. That gives us 10 million reasons why we created Petco Love Lost, because we believe nothing is more important than keeping people and pets together for a lifetime of love. Together with Multnomah County Animal Services, our goal is to keep pets where they belong - at home, with you.

For more information about Multnomah County Animal Services, or for local information and resources for lost pets, visit multcopets.org/lost-pet. If you’ve lost or found a pet, Petco Love Lost is an exciting new tool to help get them home. Visit www.petcolovelost.org or join the conversation @PetcoLoveLost on Facebook, Instagram and Twitter via hashtags #PetcoLoveLost and #LoveandFound. 

Register Your Pets with Petco Love Lost

Search Found Pets on Petco Love Lost


About Multnomah County Animal Services

Multnomah County Animal Services is a division of the Multnomah County Department of Community Services (DCS), and the primary agency responsible for lost pet care, animal abuse investigations and animal rescue in Multnomah County. MCAS also offers dog and cat licensing, lost and found pet services, and animal adoptions through its shelter in Troutdale.

About Petco Love (Formerly Petco Foundation)

Petco Love is a nonprofit changing lives by making communities and pet families closer, stronger, and healthier. Since our founding in 1999 as the Petco Foundation, we’ve empowered animal welfare organizations by investing nearly $300 million in adoption and other lifesaving efforts. We’ve helped find loving homes for more than 6.5 million pets in partnership with Petco and organizations nationwide. Today, our love for pets drives us to lead with innovation, creating tools animal lovers need to reunite lost pets, and lead with passion, inspiring and mobilizing communities and our more than 4,000 animal welfare partners to drive lifesaving change alongside us. Is love calling you? Join us. Visit petcolove.org to be part of the lifesaving work we’re leading every day.

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Petco Love Lost